Richard Groom

Director PF Agribusiness

Richard grew up on a family cattle and sheep property at Guyra on the NSW Northern Tablelands and has 25 years of experience working with a broad range of businesses – from family farms to multi-national agribusinesses including irrigation (cotton), wool, prime lamb production, cattle breeding and trading operations and dryland cropping. 

“People matter the most” is the phrase that drives Richard when working with his clients and to build a business that works for them.

Richards helps set the business direction, then creates management and reporting systems that enhance their business’ performance. He creates balanced businesses by identifying their needs then supporting the people who work in it.

Richard’s areas of expertise include benchmarking, grazing management, business blueprinting and dealing with complex issues of succession, communication and negotiation.

Richard is passionate about the ocean and reckons that everyone should head to Tonga in July-August (post COVID) and swim with the Humpback whales, as “it’s an amazing experience”.