Agri-focused advisory.
Built on regional insight.

We’ve evolved beyond spreadsheets and tax returns. We’re strategic partners who transform businesses through financial intelligence, practical systems, and straight-talking advice.

Two farmers herding cattle in a dirt pen with hills and cloudy sky in the background.

Regional Australia has so many opportunities and possibilities. We make them happen.

Since 1929 we've partnered with farming families and regional businesses in New South Wales, helping them navigate into a more certain future.

We believe in practical solutions over theory, straight-talking advice over jargon, and building businesses that support the communities they serve.

We focus on the windscreen, the future, where opportunities and possibilities abound; not just the rearview mirror. We cannot change history.

Our mission goes beyond numbers, we're helping create resilient regional businesses that thrive for generations to come.

City-smart advice, country-tough results.

Regional businesses face unique challenges most city consultants don't understand. We've walked alongside farmers, family businesses, and regional enterprises for decades, navigating the terrain where business expertise meets agricultural reality. No generic advice - just practical solutions for your specific journey.

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Pete Debus

Pete blends strategic insight with genuine connection, bringing over 30 years of combined corporate and regional advisory experience to agribusiness clients. He partners with clients to challenge assumptions, rethink patterns and unlock better outcomes through sharper thinking and action. His focus on 'changing the numbers' starts with people - because performance begins with mindset.

Director
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Hannah Russ

A woman smiling outdoors, wearing glasses, a maroon blazer, a dark brown top, and light-colored pants, with greenery and trees in the background.

Hannah brings over 25 years of dedication and growth with PrincipleFocus, leading a client portfolio focused on agribusiness from her base in Warren. As both an advisor and a partner in her own farm business, she connects with clients from genuine lived experience and a deep understanding of the pressures they face. Her passion lies in helping clients understand today's financial realities while equipping them to shape a stronger future.

Senior Advisor & Client Manager

Rebecca joined PrincipleFocus in 2025 as Senior Advisor & Client Manager in the Dubbo office, bringing over a decade of experience in public practice accounting and agribusiness. As a Chartered Accountant with a strong foundation in advisory, taxation and financial reporting, she combines technical expertise with a deep understanding of farm life. Raised on the Liverpool Plains with stud cattle and cropping operations, Rebecca brings genuine lived experience and understanding to her engagements. Rebecca’s passion lies in helping clients improve their financial performance and achieving both business and personal goals, making her a trusted partner and powerhouse in the industry.

Senior Advisor & Client Manager

Rebecca Pryor

Greg Carolan

Greg rejoined PrincipleFocus in 2025 as Senior Advisor & Client Manager, bringing back 20 years of deep expertise in agribusiness and regional enterprises from his earlier tenure with the firm. A Chartered Accountant, over the past decade he's expanded his skills through business leadership roles, including successfully owning and operating a franchise business. This breadth of experience gives Greg a sharp commercial lens, practical insight, and the ability to guide clients through complex financial and business challenges with confidence.

Senior Advisor & Client Manager

Sarah Nash

Sarah, a Certified Practising Accountant (CPA), works from our Dubbo office alongside Nicolette Vaughan to implement Figured, Xero and other financial systems for clients. With experience across Australia and overseas, and a farming background in the Central West, she combines technical expertise with a deep understanding of rural business. Drawing on her work with the Rural Financial Counselling Service, Sarah focuses on improving financial clarity and literacy for decision-makers and works part-time from Wednesday to Friday.

Senior Consultant
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Nicolette is a qualified accountant who helps farming enterprises implement and optimise cloud-based systems like Figured and Xero, tailoring solutions to each client's needs. She also leads in-house training and workshops, making financial data clearer and more actionable, drawing on firsthand experience from running her own family farm near Yeoval. Working part-time on Tuesdays and Wednesdays, she brings focus, clarity and genuine rural insight to every interaction.

Senior Consultant

Nicolette Vaughan

Karen Saunders

Karen brings over two decades of experience across accounting, audit, and client relationship management to her role as Senior Client Service Coordinator. With a Bachelor of Business Studies (Accounting & Finance) and a Postgraduate Diploma in Management, she blends technical capability with a practical understanding of what drives lasting client relationships. Rejoining PrincipleFocus after her earlier tenure from 2006 to 2009, Karen’s return reflects her strong connection to the business and its people. Originally from New Zealand, she’s called Australia home for 29 years, though her accent proudly remains! 

Client Service Coordinator
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Danika Miranda

Based in Warren, Danika is a Senior Accountant who ensures financial statements and tax returns are accurate and reliable, supporting the team through every step of the compliance process. Since relocating to Australia, she's become integral to delivering precise, practical outcomes for clients. Currently studying toward her Chartered Accountant (CA) qualification, Danika is focused on continually growing her expertise.

Senior Accountant

Working remotely from Geelong, Ankit is a Senior Accountant who supports clients with the preparation of financial statements and tax returns, ensuring accuracy and reliability across the compliance process. As a Certified Practising Accountant (CPA), he brings strong technical expertise and a practical approach to helping businesses stay on top of their financial obligations. Ankit works closely with the team and clients to deliver clear, dependable outcomes that support confident decision-making.

Senior Accountant

Ankit Sewani

Bianca

Bianca brings a combination of finance knowledge, strong administrative skills, and hospitality experience to her role. Known for her friendly nature and attention to detail, she enjoys supporting the team and creating a welcoming environment for all. Always happy to make a great coffee when needed, Bianca is also currently completing a Certificate III in Business to further strengthen her administrative and professional skills.

Client Services Coordinator

Claudia Morrison

Claudia, based in our Dubbo office, draws on her strong administrative background, including experience with the Dubbo Turf Club, to coordinate key back-of-house functions that keep the firm running smoothly. Practical and people-first, she streamlines systems and processes so advisers can focus on clients while making complex work feel simple and busy days manageable.

Office Manager